Every Good Book Needs a Hook

I’m trying to decide whether I should attend the Writer’s Digest Conference or not. I attended 2 years ago and found the information to be helpful, but I’m afraid that it will be a rehash of what I learned 2 years ago. James Scott Bell is to be the opening keynote speaker, which has me somewhat excited because I attended one of his breakout sessions, and he was a fantastic speaker, full of vivid illustrations and examples. The early bird price (before February 16) is $449 and the regular price is $499. I don’t know if I want to do the pitch slam. I can’t decide whether it’s fear or laziness holding me back. I can’t quite figure out the “hook” of my novel. Every good song needs a hook and so does every good book. I need a hook that will sell an agent on my novel. Two years ago, I tried doing my pitch and I didn’t really get any bites. There wasn’t an agent that was really excited to see a query letter or synopsis of my novel. And I want an agent that thinks, “Yeah, what a neat concept. This could work.” I just need to work on revising my query letter and synopsis. It’s also a matter of finding the time to plop my butt down in a chair and revise.